Anyone who has ever created anything for public consumption — be it a loaf of bread for a potluck or a unicorn tech start up — knows the feeling: butterflies in your stomach, cloudy brain, shaky impulses. It’s nearly impossible to balance the excitement of unveiling your work with the fear of failing. Afterwards, it’s often difficult to get a proper read on things. Despite how it may feel at times, particularly for those who gorge themselves on cable news, we’re still a fairly civil society, so it’s rare that your inner circle will keep it really real with you. We’ve all given compliments to the chef on Thanksgiving while choking down dry turkey with overly seasoned mashed potatoes.
I’m not gonna lie: I’m going through it right now. It’s taken me more time than usual to pen this opening salvo. Riddled with too many prepositions, a run on sentence (or two?) and just…meh…copy, it’s not my finer work. But I’m still going for it.
With that, I am proud to unveil Burrata’s first self-branded NFT drop, a.k.a. Drip 001: Cheesy Talk Worldwide, a collection of 10,000 anthropomorphic Burrata people (each, a “Cheese Fit”) that will be generated from over 13 billion unique permutations of fashion and streetwear grails past and present. Trads, goths, preps, skaters, cyberpunks, sartorialists, denimheads, sneakerheads — there will be something for everyone. Minting opens on December 13, 2021 and will cost 0.08 ETH per Cheese Fit.
The irony is rich: Burrata might be the most non-fungible product created by humankind. Each creamy, gelatinous blob is insanely unique — no two chunks could ever be alike. Like the cheese from which we derive our name, each Cheesy Talk Cheese Fit is absurdly special.
We are painstakingly curating this collection in collaboration with the esteemed artist David Park to represent the most culturally relevant grails of fashion and streetwear history. Each resulting fashionable formaggio is a manifestation of the limitless possibilities we have each and every day we get dressed. Inspired by forum-era WDYWT threads, fit pics from the heyday of Tumblr hashtags, and today’s Instagram cloutwear, Cheesy Talk reimagines the jawns that made a new generation of heads.
This is a celebration of culture. Over the course of the next month, our objective is to unify two cultural forces that are already showing tremendous convergence: fashion and crypto. We hope to provide a platform for the exchange of ideas — for fashion and crypto education and evangelism. As we execute against our roadmap, your Cheese Fit will act as your key to unlocking the Burrata metaverse. Cheesy Talk Cheese Fit owners will be granted access to limited edition Burrata airdrops, pre-sale to metaverse collabs through our “legacy brand launch pad” protocol, events in unique metaverses like Decentraland and exclusive crypto-content, educational materials and entertainment.
That’s it! If you share the excitement or are even a bit intrigued, follow us on Twitter or join our Discord community. We will be hosting contests, raffles, giveaways, teasers, AMAs and all sorts of shenanigans up to and beyond our launch. I really, really hope to see you all there.
🛸 WAGMI 🖖🏻🖖🏼🖖🏽🖖🏾🖖🏿
And always remember: the haters, they're just lactose intolerant 😵