» HADOUKEN « i wrote a white paper for highsnobiety; you should read it
Hi friends,
Cutting to the chase: I teamed up with Highsnobiety to write their first ever white paper. You can find it here: https://www.highsnobiety.com/p/the-new-luxury-whitepaper-highsnobiety/. I'm quite proud of it, and I think anyone who subscribes to this newsletter would find it useful. It explores "the new luxury," an idea I wrote about briefly a few months back.
Clocking in at approximately 30 pages and bursting at the seams with statistics gleaned from proprietary surveys of Highsnobiety's unique readership, it's a fair amount through which to trudge. That's why we were sure to include quotes from interviews of the industry's most sought after creatives and thought leaders like Virgil Abloh, Hiroshi Fujiwara, Brendon Babenzien and Bruce Pask (among others) as well as fun little tidbits about "the culture" (our institutional knowledge, if you will)--we thought it would help to add a little context and fun to the whole thing (and also show off Highsnobiety's impressive network of friends, colleagues and collaborators as well as their years of institutional knowledge).
Want to learn more about this new luxury market? Need help reaching this consumer? As always, holler at me!
- Brian